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Data directly from diners can help you make the most of your business with local insights.
In July 2022, more than 1,200 diners in the UK and Ireland weighed in on their summer travel and dining plans. OpenTable surveyed people to learn how and why they’re travelling this year, how often they visit restaurants, and whether they’re willing to pay a deposit to secure a reservation.
This diner data provides insights you need to attract hungry tourists and bring locals through the door as well. If no-shows are an issue, get the hard numbers to help you decide if and when to request deposits to secure reservations.
We hope these insights—as well as the daily updated data on our State of the Industry hub—give you the information you need to help your business thrive.
Results 2022
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Take a look at the results from our past surveys:
Feb 2022: Guests want options Nov 2021: Connect this Christmas
Why OpenTableCustom tailored for your restaurant, robust inventory settings help you maximise your books and control the flow of your dining room.
Offer, manage, and sell a full range of customised dining experiences, like tastings, classes, and special menus, all in one place.
Aggregate, manage and analyse your reviews across the most popular review sites in one place and create custom post-dining surveys.
Maximise seatings and streamline service with smart table assignments and server section management.
Offer waitlist in-house or online, and easily manage the door with wait quote suggestions and table-ready texting.
24/7 bookability for guests through your digital properties, OpenTable, and our 600+ affiliate partners.
Snag last-minute bookings and avoid double or overbooking with reservation inventory that is always up-to-date and available.
Individual, customizable tool for restaurants to manage their presence on OpenTable, enabling diners to book and learn vital information (location, menu, photos) about your restaurant.
Individual guest profiles with tagged diner preferences and notes.
Gain visibility for your restaurant with digital advertising in front of our diner network of millions.
Aggregate, manage and analyze your reviews in one place across the most popular review sites and custom post-dining surveys.
Make custom surveys available to your guests and get direct feedback about their experience to take action on with your team.
Accept online orders and pay at the table as well as for takeout and delivery.
Connect your POS with OpenTable so you can keep track of revenue, get order insights, and enable auto-table statusing to speed up turn times and seat more guests.
Trigger automated emails based on guest visit preferences and measure your ROI with campaign performance tracking.
Identify and recognize guests according to their behavior and preferences, from average spend to most ordered items.
Automatically generate robust, individual guest profiles to better understand preferences and meet their needs.
Get an objective, holistic view of each server’s overall performance in terms feedback, cover, and check averages.
A network cover is a cover in a reservation booked through the OpenTable website or app. Each seated guest in a party is a cover, so a party of four is four covers. With OpenTable, you get access to a network of millions and only pay for seated diners, never for no-shows or cancellations.
Get in touch and stay in touch with guests about their visit from one central place the whole team can consult.