DINER INSIGHTS
How we dine now
A data-driven rundown on the state of restaurant dining, straight from diners.
Personalisation is high on the agenda for restaurant-goers this year. Those are just two intriguing takeaways from OpenTable’s latest diner survey that reveal guests want to choose their dining area and care about being welcomed by name.
Insights and data straight from diners can help your spot plan and make decisions to meet guests’ needs. That’s why we conducted our quarterly diner survey in January 2022 to get the pulse of diners and see what they care about most when eating out. Let’s dive into what they said.
In January 2022, 951 diners across the UK and Ireland shared what they wanted more from restaurants. Here are a few sneak peaks:
- 38% of people say they’re less likely to dine out due to the new variants, but, more promisingly, 52% say the variants haven’t affected how they’re dining out.
- The most common reason people are dining out is … just for fun!
- People want convenience and choice when it comes to selecting their dining areas and changing their reservation online.
- 79% of diners say they’re likely to return to a restaurant that makes them feel like a regular.
Get more insights along with practical tips you can use, including—
- How often people are enjoying restaurants
- The reasons people are dining out
- What guests care about when making a reservation
- What makes diners feel like a regular
We hope these insights—as well as the daily updated data on our State of the Industry hub—give you the information you need to help your business thrive and make up for lost time.
Take a look at the results from our past surveys:
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