Drive demand and fill seats

• Capture the attention of eager guests by offering your waitlist online.
• Take advantage of the universal love for al fresco dining by adding outdoor tables to your floor plan.
• Drive bookings with an OpenTable boost campaign or by offering extra loyalty points when you have seats to fill.
• Target travelers or last-minute bookers to capture pent-up dining demand.
• Engage hungry diners—reminding them of Taco Tuesday or your new bar—when you connect your email marketing tools with OpenTable.
• Track reservations and revenue from your digital and social channels—including Google Ads, Facebook and Instagram Ads, email, landing pages, and your website.

Operate more efficiently

• Maximise new and growing demand by adjusting your floor plans and shift settings.
• Seat every guest possible: review and fine-tune turn times.
• Get in more turns—and set guest expectations—with dining time limits.
• See how neighbouring restaurants are doing with benchmark reporting.

Maximise revenue

• Reduce no-shows and late cancellations with ticketed reservations, deposits, or credit card holds at booking.
• Get your POS talking to OpenTable so you can keep track of revenue—plus enabling auto-table statusing helps you speed up turn times and seat more guests.
• Remind guests that they can support your restaurant by buying gift cards to use in the future.

Set and meet diner expectations

• Go the extra mile on your OpenTable profile— update menus and delivery availability, select applicable cuisine types, and upload photos that showcase all your restaurant has to offer. Don’t forget to highlight your safety precautions, too.
• Use QR codes for contact-free sharing of menus, safety precautions, contact tracing surveys, and more.
• Monitor guest feedback to celebrate successes and respond to concerns across all the channels that matter to your restaurant—such as Google, Facebook, etc.
• To understand what’s working and what’s not, get as specific as you want with custom post-dining surveys.
• Customise and resend booking confirmations to keep your guests in the know before every reservation (remember: OpenTable automatically confirms reservations through text and email)

Keep guests delighted and coming back

• Stand out—offer special menus, live music and one-time events as Experiences.
• Turn guest preferences into personalised service with detailed pre-shift reports and robust guest profiles.
• Turn up the charm and recognise guest loyalty with unique moments to keep them coming back.
• Stay connected beyond the four walls of your restaurant with tailored guest emails.
• Promote a special takeaway menu with fun options like DIY meal or cocktail kits.